I like things like this.
Something that plays directly to the hyper developed sensory organs that we have been taught to use so well, by years of television. Years of selecting our entertainment, and being sold to through thirty second grabs at our attention.
Re-educating the same way we were educated in the first place.
Now what we really need is for something like that to sneak it's way onto the television, and not just for the geeks on the web. For it to get given to people, thrown at them clawing and scrabbling like a tossed cat, and have it make some good use of that thirty seconds.